Trade show floors are crowded and expensive. A mobile billboard outside the venue, along hotel shuttle routes and near after-hours venues can put your booth number in front of attendees before they walk in.
Make it count
- Put your booth number and one benefit on the truck
- Focus on show hours and the morning arrival rush
- Check venue rules about vehicles near entrances
Big convention cities like Las Vegas, Chicago, Orlando, San Francisco and Nashville see a lot of trade show truck bookings, so request quotes early for major shows. Check local rules first. San Francisco, for example, prohibits commercial advertising trucks on city streets.