Most mobile billboard operators offer two main formats: LED (digital) trucks with screens, and static trucks with printed panels. Here's how they compare.
| LED / digital | Static | |
|---|---|---|
| Display | LED screens: video, animation, rotating images | Printed vinyl panels, often illuminated |
| Night visibility | Excellent | Good when lit |
| Changing creative | Fast: upload new files | Requires printing and installing new panels |
| Multiple advertisers | Some operators offer shared or rotating slots | Usually one advertiser per truck |
| Typical day rate | ~$800 – $5,000+ | ~$500 – $2,400 |
| Best for | Events, night campaigns, multiple messages, video | One strong message, longer runs, lower budgets |
Price ranges are typical figures reported by industry pricing guides (2026), not quotes.
When LED makes sense
- Your campaign runs after dark or at night events
- You want video, motion or several messages
- You need to change creative quickly, for example day-by-day promotions
When static makes sense
- You have one clear, bold message
- You're running for weeks or months and want a lower day rate
- Your creative won't change during the campaign
Not sure?
Choose “Not sure” on the form. Operators can recommend a format based on your goals and budget.