Mobile billboard pricing isn't published like a menu. Operators quote each campaign based on the market, truck type, hours and dates. Below are typical ranges and the main factors that move the price, so you can set a realistic budget before requesting quotes.
Typical day rates
| Truck type | Typical range (8-hour day) |
|---|---|
| Static billboard truck | ~$500 – $2,400 |
| LED / digital billboard truck | ~$800 – $5,000+ |
Source: typical ranges reported by industry pricing guides (2026). These are general ranges, not quotes or offers, and real prices can fall outside them.
What affects the price
- Market. Large, high-demand cities usually cost more than smaller markets.
- Truck type. LED trucks generally cost more per day than static trucks.
- Hours and days. Most operators quote by shift (often 8 hours). Longer runs usually lower the effective day rate.
- Dates. Major events, holidays and election season are in high demand.
- Creative and printing. Static trucks need printed panels. LED trucks need video or image files in the operator's specs.
- Travel. If no truck is based in your market, travel time may be billed.
- Extras. GPS route reports, photo proof, permits, parking fees, and street teams.
How to get an accurate quote
The more specific your request, the more useful the quotes. Include your city or cities, exact dates, preferred hours, truck type (or “not sure”), number of trucks, and a budget range.
FAQ
How much does a mobile billboard cost per day?
Typical day rates reported by industry pricing guides are roughly $500–$2,400 for a static truck and $800–$5,000+ for an LED truck for a standard 8-hour day. Actual prices vary by market, date and operator.
Is it cheaper to book a longer campaign?
Often, yes. Weekly and monthly bookings usually come with lower effective day rates than single days, but terms vary by operator.
What else adds to the cost?
Design, printing (for static trucks), extra hours, travel to markets without local trucks, permits, and premium event dates can all add to the total.