A mobile billboard can drive past your target neighborhoods, competitor locations or launch venue in the days around a launch. Because you choose the route and schedule, you can concentrate impressions exactly when they matter.
Ideas that work well
- Grand openings: a truck parked or circulating near the new location for opening week
- Retail launches: routes past shopping districts and partner stores
- App or online launches: a short URL or QR code that is easy to remember
Ask operators about GPS route reports so you can line up truck activity with web traffic or sales data.